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- 💸 5 steps to $100k/m in DTC
Welcome to Morning Commerce!
A very under-the-weather Kyle here with a short MC issue for you:
5 steps to $100k/m in DTC
Top Shopify releases of ‘23
Understanding the new WCAG 2.2 criteria
TikTok as a new source is growing for all age groups
— Kyle Tully
ACQUISITION
TikTok as a new source is growing for all age groups
File this one under “scary for society, great for DTC brands”, TikTok is the fastest-growing social media platform for news consumption, according to data from Pew Research.
5 steps to $100k/m in DTC
Last year, I sold my DTC brand for $130M, after 12 years of hustle.
DTC is the easiest way to make your first $100K/month.
Here's the 5-step roadmap to launch your DTC brand in 30 days (bookmark for later)🧵
— Paul Goodman (@PaulGoodman24)
3:00 PM • Dec 18, 2023
Twitter/X influencers and their threads can be rather obnoxious, but this one from Pura Vida founder Paul Goodman is gold. I won’t repeat the steps here because the good stuff is in the tactics he shares in between the steps. Worth a read.
ACCESSIBILITY
Understanding the new WCAG 2.2 criteria
Web Content Accessibility Guidelines (WCAG) covers many recommendations for making Web content more accessible. In October, WCAG 2.2 became the official recommendation of the W3C, and includes 9 new success criteria:
Clear Focus for Keyboard Navigation (2.4.11 & 2.4.12)
Enhanced Visual Cues (2.4.13)
Simpler Interactions (2.5.7)
Spacious Click Targets (2.5.8)
Consistent Help Placement (3.2.6)
Visibility of Essential Controls (3.2.7)
Accessible Authentication (3.3.7)
Less Redundancy, More Efficiency (3.3.8)
Stark wrote an article with a few nice visual examples of these in action so you can see how your store stacks up.
SHOPIFY NEWS
Top Shopify releases of ‘23
in 2023, we shipped hundreds of updates for brands of all sizes
here are just some of our favorite releases helping Shopify merchants finish the year strong and get ready for 2024 ⤵️ twitter.com/i/web/status/1…
— Shopify (@Shopify)
6:33 PM • Dec 19, 2023
Two new Shopify updates
More support for metaobjects in theme text settings - added reference lists to the rich text, text, and inline richtext setting in the theme editor and you can reference lists of text directly in your theme using dynamic sources.
Email notifications are now available in Shopify Forms - You can now turn on email notifications that send whenever a new form is submitted via Shopify Forms.
INSPO OF THE WEEK
Sheila May Swim had us build this nifty little mix-n-match page that lets users quickly browse through collections and see how different pieces work together. The feature is built as a custom theme section allowing the client to choose whatever collections they like and add other content using the theme customiser. Simple but effective.
How we can help…
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