🤑 A quick $15,000

Welcome to Morning Commerce - your weekly dose of all things Shopify.

Did you miss last week’s issue? An AWS outage last Wednesday meant not everyone got their hit of Morning Commerce. But never fear, you can check it out here.

Here’s what we’ve got for you this week:

• Making money on TikTok

• Tapping into Google Maps Marketing

• Why Brands Must Embrace Creator-Led Strategies Now

• E-commerce Growth Despite Financial Uncertainty

• From Spam to Glam: Transform Your Email Campaigns for Maximum Engagement

This week we’re brought to you by Nerdify — if you need professional development help for your Shopify store check them out.

Let’s dive in….

ACQUISITION

Zero Ad Spend, Maximum Results: How a Viral TikTok Raked in $15,000 for This DTC Brand

More than just a Gen Z fad, TikTok has emerged as a game-changer in social media marketing, offering businesses unparalleled opportunities to reach and engage with a massive audience. This DTC brand managed to crack the code.

Breakdown on these insane results:

• 717k+ Views (75k likes + 305 comments)

• 11,000 website sessions (1.5% of views → sessions)

• 280 orders (2.7% sessions → orders)

• $15,000 in sales

• $0 ad spend

• $1,000 cost to hire a TikTok content creator

• $5,900 in profit

Check out the tweet above for more details.

The Ultimate Guide to Google Maps Marketing: Drive Customers to Your Doorstep

Google Maps not only serves as a navigation tool but also as a comprehensive directory, offering valuable marketing opportunities to enhance business visibility and establish trust.

Alongside the map, you find a list of shop names, accompanied by photos, customer ratings, and distances from your location. It's a seamless experience, and you now know exactly where to go once you arrive.

If you're ready to tap into this potential, check this comprehensive article to discover what you should know to get started.

Why Brands Must Embrace Creator-Led Strategies Now

Content creators hold immense power, and the realm of search extends far beyond the conventional boundaries of Google's search engine results pages (SERPs).

This article deep dives into:

• Why Content is King (and Experience is Queen)

• Understanding the Search Universe and how it’s changing

• Driving better social engagement (you’re doing it wrong)

CONVERSION

Mastering the Art of Conversions: Leading Your Shoppers To The Finish Line

COVID sparked a digital commerce boom, propelling online shopping to unprecedented heights that continue to surpass pre-pandemic levels (see above)

With new e-commerce sites enticing shoppers daily, customers now expect a smooth and personalised shopping journey across various channels and devices.

This article does a great job of identifying six areas of conversion optimisation, including:

• Traffic Sources.

• Basket Building.

• Checkout Experience.

• Accelerated Payments Methods.

• Customisation.

• Performance.

Worth having a read on your next coffee break.

The Future of Fashion: Google's Virtual Try On Revolutionises Online Shopping

We mentioned it earlier - experience is Queen! And Google has released in the US it’s virtual fitting room, taking your shopper from casual browser to an active customer who can “try on” your clothes, by seeing it on other shapes, sizes, skin tones, ethnicities and hair styles.

This immersive experience is expected to increase trust between brand and buyer, whilst reducing returns. See the full release from google here.

Quick Read: Quick Answers Drive Conversions

Scream it from the rooftops: MAKE IT REALLY QUICK AND EASY FOR SHOPPERS TO BUY!

EMAIL MARKETING

From Spam to Glam: Transform Your Email Campaigns for Maximum Engagement

It seems counter intuitive, building your email list only to remove emails addresses by your own choice.

However, it’s vital for email health to routinely suppress emails that no longer open or engage with your content to ensure customers who are interested are getting everything you send them.

The healthier your list, the higher your deliverability.

Steps here.

Quick Read: How Brands Use the Klaviyo’s Facebook Integration to generate $$$

Quick and practical tips here

SHOPIFY NEWS

Customise Your Analytics Dashboard (Finally)

Shopify will now allow you to customise your analytics dashboard to prioritise the metrics that are most relevant to your business. It's as easy as clicking "Edit Overview" on your dashboard and selecting the metrics from a wide range of options. Tailor your dashboard by adding or removing metric cards, and effortlessly rearrange them to create your ideal dashboard experience.

#goals

Inspo of the Week

On point branding, a little 90’s throwback nostalgia and a really clean, easy to navigate website. Aura Bora might be my fave site to date. Fave bit? The video game that encourages users to play for a discount code. Hopefully you reach the end quicker than I did.

How we can help…

🔥 Looking for an experienced Shopify Partner to work with? 
Smart ecommerce brands rely on us for innovative design, development, optimisation, and growth strategies to create highly profitable Shopify websites. Work with our consultancy.

🎯 Want to reach our audience? Hit reply to discuss advertising.