🛍️ Shop Campaigns

CPA ads targeting Shop Pay users!

Author

Kyle Tully
January 31, 2024

Welcome to Morning Commerce!

With Shopify Editions set for tomorrow, today feels like the calm before the storm. If previous editions are anything to go by, I expect a few sleepless nights over the next few weeks as we wrap our heads around what is launched… and what becomes possible.

Here’s what’s in today’s issue:

  • Reminder: Shopify Editions tomorrow

  • Put Google AI to work with Search ads

  • Kith loyalty gives you members-only merch

  • Acquire new customers with Shop Campaigns

— Kyle Tully

ACQUISITION

Put Google AI to work with Search ads

Conversational AI has arrived at Google Ads, with Gemini-powered chat allowing you to create better search campaigns with significantly less effort.

Starting with just your website and a now familiar chat-based interface, Google AI can bang out complete campaigns including ad content, creative, and keywords.

The tool has been optimised to create campaigns with “Good“ to “Excellent” ad strength, a measure which Google says they have found has a strong correlation with conversions.

In the coming months, image generation will be added to the mix, allowing you to create an almost infinite number of campaigns with generative AI images.

Beta access is currently available to all English language advertisers in the US and UK and will roll out to other English language advertisers over the next few weeks.

Acquire new customers with Shop Campaigns

Shopify Plus merchants now have access to Shop Campaigns, allowing them to run risk-free CPA ads targeting Shop Pay users.

Here’s how it works:

  • Buyers earn Shop Cash by using Shop Pay at checkout.

  • You target Shop Cash buyers with a maximum acquisition cost campaign.

  • Shopify takes care of the corresponding offer and audience.

  • Your offer gets promoted on the Shop app.

  • You acquire and retain new customers, never paying more than your preferred acquisition cost.

Campaigns can be setup in a few clicks and merchants using the program have seen up to a 43% increase in new customer growth.

CONVERSION

Kith loyalty gives you members-only merch

Shopify-powered apparel brand Kith launched their loyalty program this week, offering members incentives including members-only custom items, early access, line priority, and in-store returns.

A limited-edition partnership with Adidas kicked off the program with exclusive footwear available for members only.

Members can earn loyalty points by spending money online, in-store, and using the Kith app. To encourage participation, points can also be earned by visiting physical stores, adding shopping preferences to the app, and entering contests.

I think we’ll see more brands rolling out these kind of multi-layered loyalty programs that go far beyond discounts and hit consumers with a combo of FOMO and exclusivity rooted in real benefits and pain points.

SHOPIFY NEWS

Reminder: Shopify Editions tomorrow

Five new Shopify updates

INSPO OF THE WEEK

Aussie sauce brand Truff hit the nail on the head with premium product packaging and overall presentation of their products. (Their product photography is outstanding.) Super important when you sell a hot sauce that’s 5-10X the price of what you’d find in a supermarket. Best selling and starter packs help increase AOV and discounted subscriptions no doubt improve LTV 😉

How we can help…

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