🤖 Supercharging Search with generative AI

Welcome to Morning Commerce, your weekly dose of what’s happening in the world of Shopify.

Short issue this week as I’m travelling and wifi has been super sketchy. We’ll be back to full size issues next week.

The biggest news of the week is Google’s new AI-powered search features, which they’re calling “Search Generative Experience”. This is probably the biggest change in how Google works since they launched. It’s BIG.

What is it? Generative AI technology in Search aims to enhance the shopping experience by providing a comprehensive understanding of products, thereby simplifying complex purchase decisions.

How does it work? When searching for a product, it offers an overview of important aspects to consider, and suggests suitable products. The system also delivers product descriptions, complete with up-to-date reviews, ratings, prices, and images.

Where does the data come from? This advanced shopping experience leverages Google's Shopping Graph, a dataset containing over 35 billion product listings, making it the most extensive source of continually updated information on products, sellers, brands, reviews, and inventory globally.

How will this play out for Shopify merchants? Only time will tell. But there’s no doubt AI is here to stay. Store owners who learn how to maximise their visibility in whatever technology Google rolls out are likely to do well.

Inspo of the Week

Hawkins New York sell beautiful kitchenware with gorgeous product and lifestyle photography, spot on typography, and an instantly recognisable colour palette. They do all this via a highly customised Shopify website that is re-merchandised at least weekly, creating a sense of freshness every time you visit. Noice!

How we can help…

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