❄️ Winter ‘24

Welcome to Morning Commerce!

Bit of a quiet week on the content front, but lots of Shopify news, including:

• Shopify Editions - Winter ‘24

• Shop Pay on non-Shopify websites

• Growing a store at “holy shit” speed

• Shopify joins Google Cloud Marketplace

• Earn 3.86% annually with Shopify Balance

I’m looking forward to what’s in store for the upcoming Shopify Editions and will be tuning into all the live streams to keep you updated.

— Kyle Tully

ACQUISITION

Growing a store at “holy shit” speed

Shopify president Harley Finkelstein sat down with @BeisTravel and @glossier to talk about how they’ve grown at what he calls “holy shit“ speed, including:

1. Continuously disrupt yourself.

2. Create a category within a category.

3. Get a vice grip on the consumer.

There are a few videos in this series and they’re worth watching to hear how some of the fastest growing brands on Shopify think and act.

SHOPIFY NEWS

Shopify Editions - Winter ‘24

While most of us are still stumbling upon new features released during the previous Summer Editions, the team at Shopify have been busy building and have set a date for the '24 Winter Editions:

January 31, 11am EST.

You can register here to get notified and learn about upcoming features before they start rolling out.

Shop Pay on non-Shopify websites

Shop Pay now integrates with all commerce platforms.

By turning Shop Pay into a Commerce Component, enterprise brands on virtually any platform can tap into Shopify’s 100-million+ network of high-intent buyers.

This should also benefit native Shopify stores as it will enhance the overall visibility of Shop Pay across all commerce, and more Shop Pay users means easier checkouts across the Shopify ecosystem for those users.

The Shopify Plus team did a full write up on this here.

Shopify joins Google Cloud Marketplace

Shopify is now officially available on Google Cloud Marketplace.

TBH I’m not exactly sure what this means. But it sounds good I suppose.

You can read the write up here.

Earn 3.86% annually with Shopify Balance

Four new Shopify updates

• Product insights page removed from Analytics - The product insights beta has been removed from Analytics and will be replaced by an improved product conversion reporting experience later in 2024.

• Shopify Duties and Import Taxes preferential treaty support - Shopify Duties and Import Taxes now supports preferential trade agreements in duties calculations.

• Redirect visitors to translated storefronts based on their browser language - It is now possible for merchants to automatically redirect visitors to translated storefronts with the Language redirection setting within Markets.

• Earn 3.86% annually with Shopify Balance - Shopify Balance now rewards you with 3.86% in the form of an annual percentage yield (APY) on all money held in your Balance account.

INSPO OF THE WEEK

The Beis website is a bit of a sleeper… everything about it is good, but nothing really stands out as spectacular. (That is until you see $218 products with over 8820 reviews 👀) I like the top section on their new arrivals page. Not only promoting new collections, but also hinting at an upcoming collection. They use this same format for the mega menu for New Arrivals as well.

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